WWD reported today that Conde Nast is putting $20 million worth of funding into Farfetch.com. Self described as a “hub of a global fashion community that unites independent boutiques around the world with fashion lovers,” the marketplace is comprised of 250 shops in seventeen countries. The website combines e-commerce and social media with a ‘People’ area where you can read about fashion and interact with others in the Far Fetch community. Sounds like the perfect website for fashion and social media lovers like myself. And under Conde Nast’s wing, I don’t see what could go wrong.