Free People was been going crazy with their digital marketing lately, first with their video Roshambo, and now with their new Social Community FP Me. FP Me allows you to, “upload street style pics, curate collections, follow stylists, and heart it all.” Hearts are way to like your favorite products on Free People so others can see. The point of the community to share your creativity and connect with others. You can see what outfits others are putting together and pull inspiration from created collections. I think this is a great initiative for Free People because of their customers, but is this where other brands are going to take their social?